Project Description

The Jerome Bettis “Bus Stops Here” Foundation a non-profit 501 (c) (3) organization has continued to develop into a world-class Foundation constantly redefining our mission, which is to improve the overall quality of life for troubled and underprivileged children by offering the opportunities to help them succeed in life.
The Foundation believes that the first step towards self-sufficiency must consist of a strong moral foundation. On this foundation, self-esteem, responsibility, education and ultimately, employability are built.
The Foundation’s contribution to youth consists primarily of providing a climate where they feel wanted and accepted by peers and adults and where they are assisted in acquiring and applying the skills related to meeting their goals. Through the hard work of the Foundation, we are presenting possibilities and creating opportunities. We are trying to change old perceptions to create a “right here, right now attitude”.

Yamean Studios was tasked with developing new branding for the Foundation’s Annual Caring for Kids Event. Yamean Developed a logo, stationary, event invitations, reply cards with matching envelopes, corporate sponsorhip packets, as well as the program booklet.

Our Role

  • Branding
  • Design & Collateral